SCN International Desk
Accelerating Global Promotion for Expo 2025 Osaka, Kansai, Japan ―MYAKU-MYAKU will visit Shanghai and Abu Dhabi for the First Time!―
The Japan Association for the 2025 World Exposition will promote Expo 2025 Osaka, Kansai, Japan (hereinafter referred to as “the Expo”) at Taipei International Travel Fair (ITF2024) (Taipei, Taiwan, 1–4 November 2024), ADIPEC 2024 (Abu Dhabi, United Arab Emirates Duration, 4–7 November 2024), China International Import Expo (CIIE2024) (Shanghai, China, 5–10 November 2024), Visit Japan FIT Fair #16 (Bangkok, Thailand, 8–10 November 2024), and China International Travel Mart (CITM2024) (Shanghai, China, 22–24 November 2024).
At each event, a PR booth will be set up to share information and promote the appeal of the Expo. The official character MYAKU-MYAKU will appear at the venue for a meet-and-greet with visitors, and there will be a gift campaign for those who post photos on social media. This will be the first appearance of MYAKU-MYAKU in Shanghai and Abu Dhabi.
With less than half a year to go until the Expo opens, we will actively promote the Expo’s attractions globally and promote specific events to build momentum, raise awareness, and promote ticket sales overseas.